The inexperienced girl who went all the way to the top of the fitness world

In 2009 we were getting a lot of people approaching LA Muscle TV to be featured in various programmes. This was around the time when LA Muscle TV switched to The Active Channel on SKY Television and the whole thing exploded. The Active Channel became a very popular channel on SKY, Freesat and online.

One of the people who auditioned for the channel was a young girl who had no real experience of presenting but was very confident and so we sent her and one of the crew teams to cover an outdoor event in East London. The footage came back and she was not great. Many first time presenters are not great, to be fair.

To the girl’s defence came one of our camera guys who was captivated by her and kept saying how she is incredible and MUST be given a chance! As I found out later, this girl had (and still has) some sort of energy that really does grab you when you meet her in person. Difficult to explain it unless you have met her.

Her name was Danni Levy and we decided to go with what was shot and it was well received. She went on to do some more presenting and several shows for us. Danni was extremely knowledgeable and very ambitious and soon had her own show on The Active Channel, which was one of our most popular shows.

We went on to do a DVD series with her as well as various other things such as photoshoots, promotions, articles etc.

Ambition drives people to better themselves and take on new challenges. Danni was not afraid of challenges, whether it was sky-diving or appearing on TV. She went on to become a regular writer for several magazines and newspapers including The Sun, became a reality TV star, started her own personal fitness company, wrote a best-selling book, won fitness competitions and became a judge and as at the time of writing, is the Editor-in-Chief of UK Muscle & Fitness, Flex and Muscle & Fitness Hers magazines!

• Ambition

• Goal-setting

• Not afraid of taking risks

• Kindness

• Having fun in life

• Hard-working

• Gets out of her comfort zone

She is sometimes late or doesn’t show up but hey, no one is perfect! If you want to look up to someone in the fitness industry who has started from the bottom and rose to the top, Danni Levy is someone you may want to follow.

Yours in Training

Parham Donyai
Founder, LA Muscle